7 Tips To Build a Strong Landing (Sales) Page

Turning website visitors into paying customers is both an art and a science. Over the years, I’ve refined my approach to landing page design.

Tip #1: Clear and Compelling Headline/Subhead line

Your headline is the first contact point with your visitors. Make it count by being precise and focusing directly on the benefits of your product.

Headline Example:
“Build, Grow and Monetize your LinkedIn presence”

Subheadline Example:
“Utilize the proven system that boosted my following to 190K and generated over $1.7M in revenue—without any paid advertising.”

Tip #2: Place Social Proof Strategically Above the Fold

Immediate social proof can significantly increase trust. Feature customer testimonials and reviews prominently near the primary call to action, using real customer photos to add authenticity.

Here is an example from Justin’s course

Tip #3: Streamline the Buying Process

Ensure that the buying process is straightforward. Prominently display clear, bold call-to-action buttons that guide users smoothly through the purchase process.

Here is an example from my website

Tip #4: Use Engaging “Behind-the-Scenes” Copy

Use what I refer to as “behind-the-scenes” copy to pique curiosity and encourage purchases.


  • “Discover the three essential traits to build a loyal audience…”
  • “Solve the biggest problem with LinkedIn profiles today…”
  • “Implement strategies for a steady income stream without alienating your audience…”
  • “Eliminate writer’s block for good with proven content strategies…”

Tip #5: Offer a Compelling Lead Magnet

Use a lead magnet such as a free eBook, a webinar, or an exclusive video to capture the contact details of your visitors. Ensure the lead magnet is valuable and directly related to your offerings to increase conversion chances.

  • Ex: “Download our Free eBook on Advanced LinkedIn Strategies Today!”

Tip #6: Highlight Unique Selling Proposition (USP)

Clearly state what sets your product or service apart from competitors. Your USP should address a specific need or pain point that resonates with your target audience.

  • Ex: “The only tool endorsed by top LinkedIn influencers.”

Tip #7: Provide a Risk Reversal

When possible, minimize the perceived risk of purchasing with guarantees such as money-back guarantees, free trials, or product demos. This can significantly ease buyer hesitations and boost conversions.

  • Ex: “30-day money-back guarantee with no questions asked.”

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